Relativity has become a popular haven for many people in our contemporary culture. Knowing that we are not alone in our unique life events feels consoling and improves our ability to connect with people, elevate our mood, and control our emotions.
Anyone looking for online comfort can find such collective experiences shared via the Instagram account “Girlyzar.” Below are some of the greatest memes it has to offer. To locate them, keep scrolling, and don’t forget to give the ones you most connect to a vote up.
While you’re at it, make sure to listen in on Hilary Young, a marketing consultant and brand strategist, who thinks relatability has grown in importance for firms.
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It’s true that relatability has great power. The major reason influencers have such enormously successful careers is because they share real, relatable versions of themselves online. Furthermore, many organisations now employ the authenticity sentiment as a marketing tactic to draw in clients who are searching for a human connection in their products or services.
These days, customers want to support businesses that reflect their values, are sensitive to their needs, and interact with them in a humane manner in addition to purchasing goods and services.
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Bored Panda contacted Hilary Young, a brand strategist and marketing consultant, to find out more about it. Young feels that relatability is a key element in developing a strong brand.
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She does point out that companies can’t just suddenly become relatable, though. “To create brand messaging that resonates with your target audience, you have to genuinely understand them and the range of emotions they are experiencing at any given time.”
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She goes on to say, “A company’s chances of engaging customers and getting them to open their wallets and recommend it to others are greatly increased when they can relate to and engage with the brand in an authentic manner.”
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In her own work, she advocates for businesses to understand their customers. “I advise my clients to approach brand strategy in a manner that is very similar to the guidance I give my kids as a mother: lead with empathy, pay attention to what other people have to say, and be genuine in all of your dealings with them. When properly implemented, all of these suggestions for developing a powerful brand will greatly increase your brand’s relatability to your target market.
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However, it’s difficult to be genuine and sympathetic; you can’t really force it. According to Young, leading with empathy, paying close attention to what consumers have to say, and being truly oneself are some ways to make sure that their interactions with them are genuine and unstaged.
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Naturally, this is easier said than done for both people and brands. For this reason, companies must develop a documented brand plan that will give them greater confidence as they navigate the marketplace. Because brand strategies enable firms to project more genuine confidence in their marketing, you must exercise extreme caution when adhering to them because consumers are highly astute and can spot a faker from a distance,” the expert says.
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Young continues, “It also implies that they will maintain consistency in their messaging, which further contributes to relatability.” Your audience will become confused if you continually deliver conflicting messages or change your messaging, and they will leave you for a competitor who has worked out how to carry out their brand strategy more shrewdly.
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